Social Networking is a high value component of the internet reputation of any customer facing moder business. If you are proposing to preserve the value of a company throughout an administration or bankruptcy of any kind then you need to be sure that the online presence is not going to be marred or even reversed by any bad-feelings during a transition process when the company may not be firing on all cylinders.
The first step is to gain control of pages in FaceBook, instagram and Twitter which may either require taking over of an individuals social media account, or of an account started under a generic company name. Either way it is important that any non-professional content is removed as soon as possible and any serious queries dealt with in the short term.
Social Media accounts are best treated in the same fashion as company websites, they should be notifying audiences of what is actually happening and explaining that the current condition is a temporary one and that full service will resume as soon as the company has passed through this transitional period.